For this task, I have been asked to create, or expand my online presence.
In today’s world, social media and online presence plays a huge role in the rise and expansion of brands and companies, as well as individuals.
Many companies use these platforms to identify potential employees, by monitoring the skills they show within their content.
Especially in the beauty industry, online presence plays a huge part in reaching out to grow a community, of fellow enthusiasts, reach out to clients and potentially even land huge brand deals!
Personally my favourite platform is Instagram. I love how easy it is to build up a portfolio of my work, and meet new people form all around the world, helping to grow my skills and reach potential clients.
Instagram is by far my most used platform, as I post almost every makeup look I create.
I think Instagram is a great place for makeup artists to share all of their work, creative and commercial, as it is a platform used to reach a wide audience of people.
Therefore, my Instagram has my most regularly updated portfolio of work.
Here is a link to my Instagram profile : https://www.instagram.com/meghoffmuax/
Another social media platform I regularly update is Facebook.
I find that Instagram is great for helping provide and gain inspiration, and build a community with makeup artists and enthusiasts form all around the world, but Facebook is brilliant for reaching people closer to home, who may be looking for services or advice that you can provide.
Furthermore, Instagram is a platform often used to be recognised by bigger creators, brands and companies, whereas Facebook connects small businesses directly to clients in the local area.
I think Facebook provides a much more personal audience, to help reach potential clients in your area.
Here is a link to my Facebook page : https://www.facebook.com/meghoffmuax
Linked in
Another platform I have recently created a profile on is Linked in.
Linked in is a webside designed to link employers to potential empolyees (or the other way round!) by allowing profiles to create personal portfolios of work to showcase their skill.
As well as showcasing what you are capable of, Linked in is also a platform to provide and receive advice and allows for effective career development.
Here is a link to my Linked in profile : https://www.linkedin.com/in/megan-hoff-572759225/
You tube
You tube is another great platform for creators in the beauty industry to showcase what they are capable of.
No only does it allow for people to create and follow tutorials, in order to showcase and improve their skills, but many use you tube to share tips and tricks, from techniques to organisation.
Many creators also use you tube as a platform to recommend and review products for their followers, which often then leads them in to work with brands.
Many brands monitor users engagements on platforms like Instagram and you tube, and when creators gain a larger following, and are receiving regular engagement, brands may reach out to offer PR deals.
This is where a brand sends creators free samples or full size products, in return of them promoting them on their platforms.
I have a you tube profile, and plan to start posting in the near future, but for now have no posts.
However, here is a link to my profile : https://www.youtube.com/channel/UC6tZHlVwJHxi_7yyzA9nKcw
Tiktok
TikTok has also become a popular app for people in the beauty industry within the last few years.
Many creators use this platform just like you tube, it offers the same opportunities as you tube, the only difference is Tiktok showcases much shorter videos.
Rather than the usual 20-40 min video on you tube (and all of the editing that goes on behind the scenes), TikTok creators can create videos from 15 seconds – 3 minutes long.
Therefore, TikTok is much more convenient for many creators, as it is much quicker to film, edit and upload a video.
Here is a link to my Tiktok page : https://vm.tiktok.com/ZM8GFCtVw/
I also think that Pinterest is a great platform for people in the beauty industry.
Personally, I don’t use Pinterest to showcase my own work, but I find it is a great platform for finding sources of inspiration.
I often scroll through Pinterest, updating my boards with new looks and designs that i would like to try myself.
Here is a link to my Pinterest profile : https://pin.it/7e9BXXV
WordPress
Finally, I think word press is a great website that can be used to showcase all of the work that goes in to working, or training, as a makeup artist.
As you know (because you are reading my wordpress website!) I use wordpress to document all of my college coursework, from initial research, to makeup designs, final outcomes and evaluations.
Megan Hoff 