Presentation

As part of this unit, I was required to explore how I could effectively present this project, to a specific audience.

As I am hoping to create a very powerful message, based around an extremely important issue, I am wanting to reach the largest audience possible. Especially as I am creating a look based around such a widespread issue, I feel creating an outcome to present on social media will be the most effective option of presenting my work. Doing so will allow me to reach a larger, and more diverse audience then I could any other way. This will help to ensure my message of awareness is spread as far as possible, creating a larger impact. Furthermore, I feel by doing so, I am personally helping tackle the negativity that is now spread through social media, by using my platform to bring awareness to an important topic and show my support to those who are struggling. Additionally, creating a look for social media helps support the editorial element of my outcomes.

Additionally, I will be showcasing my outcomes of this project at our annual end of year showcase. This event will allow me to showcase my work, both on, and off the catwalk. This also further supports the editorial elements of my designs. Firstly, I will be required to re-create my main look, based on depression, and have my model walk a runway. There will be a large range of guests attending the event, from friends and families of students to local business owners and organisations, meaning my work will reach a very diverse audience.

After the catwalk, I will have my final image outcomes set up in a gallery format, allowing the visitors at this event get a closer look of my work, as well as allowing me to showcase the collection as a whole. I will be explaining the process from start to finish, to those who come to view my work. I will ensure explain the deeper meanings behind my work, and why I chose to create them, and will collect feedback, allowing me to improve my work in the future.

I have also created a PowerPoint presentation, to summarise the process for those who may have missed part of my talk, or who would like to take a look at some of the experimentation images. I have summarised each section of the process, including images to support each section. Finally, I ensured to include links to my blog, and social channels, in case anyone from the audience wishes to take a look at the more detailed work I have created.

Image series

In this post I have shown, and evaluated the steps taken to create my final image series. After receiving my final images, I experimented with multiple lay outs and effects, using design tool; Canva.

Experiments

The first collection I created was in a collage, scrapbook style, inspired by an editorial image I discovered in vouge – explored in my previous post, covering vouge. I also experimented with black and white filtering.

In this series, I used an occasional pop of colour to highlight the two main images, anxiety and depression. However, I insured to keep the colours dark, to still fit the overall effect. I believe adding a large range of elements over these images, in a scrap book style, really helps to elevate the images and create an overall dramatic effect. This also helps build upon the deeper meaning of these images, touching on the idea that many elements build up in the cause, and effects of these disorders.

Although I am really happy with the outcome of these images, and believe they meet my expectations, I don’t feel I can use these images for my final piece, as they are in black and white. This filtering limits the overall effect I created within the makeup, therefore I believe I must create my final images in colour.

As I really liked the effect of the previous images, I created an exact replica, this time using colour images. Although these images do create a great effect, I feel this effect was much stronger when the images were in black and white. I feel in colour, the anxiety, and body dysmorphia looks are quite effective, but OCD, and depression don’t seem to be as dramatic. For this reason I have decided to experiment with alternative lay outs for the final series

Next, I created an editorial inspired poster image, with my OCD look. Although I think this works well with my design, I don’t feel it is as impactful as I intend it to be, taking away from my overall desired finish. However, I do think the short and simple wording is effective, and gets one thinking bout the deeper meaning behind my images.

Here, I experimented with an alternative poster style, using my depression look. I like this outcome, and believe it ties all elements of my design together, and even highlights the performance elements of my course, as I believe it looks like a film poster. However, I again feel this is not as effective as it could be, so will continue to experiment with alternative outcomes.

Next, further exploring editorial inspired posters, I created this outcome using my anxiety inspired look. I do feel this may one of the most effective outcomes I have created so far, however, I also believe the filter over the image takes away from the overall effectiveness of the hair and makeup design, similar to the black and white filtering used in the first series.

Next, I created this poster using my body dysmorphia design. Once again, I believe this poster looks like a film poster, with helps to also highlight the performance elements of my course. This design is effective, and I love how powerful the short, and simple wording is. However, I do feel I am capable of creating a much more dramatic effect.

Next, I created these outcomes to show off multiple of my final images, taken of each design. Although this layout does allow me to effectively show my designs from different perspectives, I feel the filter used hides the overall effect of the makeup. However, I could create a similar effect without the filter.

When I first saw this template, I immediately knew I wanted to create a similar outcome. I feel this template helps to highlight the subjects of social media and mental health, making my audiences think about the connections between the two. However once again although I believe this is effective, I am sure I could create a much more dramatic effect.

Again, I feel this image may make my audience consider the connections between mental health issues, and social media. However, I also agree, once again, this design could be much more effective if the images were separate.

Creating a similar design, here I used an individual image of my anxiety inspired look. I feel this outcome could be more powerful if there was writing, or collaged images around the polaroid frame. Although this is effective, I don’t feel it is dramatic enough to meet my desired effect.

Carrying on with a similar style, I created tis image using one of my body dysmorphia outcomes. I feel this is a really effective way to represent this condition, as it highlights the struggles one may suffer as a result of this disorder. More often than not, many people who suffer from body image issues will consistently stare at images of themselves, highlighting any flaws, which I feel is powerfully represented within this image. Although this works well with this look, I am wanting all of the images in my series to look similar, and I don’t feel this effect will work as well with my other looks.

Like the previous poster, I believe this effect works really well with this particular disorder, but don’t feel it will support the others as effectively. The torn image effect helps to build upon the untidy, unorganised and chaotic thoughts I am trying to focus on within my design, creating a contrast between the realities, and stereotypes of the disorder. Again, I feel the short and simple wording really helps to create a dramatic final effect.

This poster is very simple, yet effective. This design allows me to show my hair and makeup design off to its fullest potential, as there are no wordings, elements, or filters covering, or effecting the finish of my designs. However, I almost feel the design is too simple, comparted to what I am wanting to create.

I created this poster using one of my depression outcomes. Much like many of my other experiments above, I believe this works really well with this specific make-up look, but will not work as well as the others. However, this design once again supports the idea that the short and simple wordings are very effective when adding dramatic effect to the overall design.

Again, I am happy with the outcome of this look, and feel it would work extremely well with all of my make-up and hair designs, however I feel it is too simple. Although effective, this design does not create an impact as dramatic as my desired effect.

Like the previous design, I think this poster creates a very effective finish, and would work with all of my designs, however the overall finish is still not as dramatic as I would have liked to create.

Final outcomes

After considering all of my previous designs, and evaluations, I decided my scrap book outcome was the most effective. However, as explored above, I felt those outcomes were much more effective in black and white. I also explored the idea that I felt my work could create a much more dramatic effect if the images were created and presented separately, rather than in a grid style. After deciding which were my favourite elements, I decided to create another, scrap book inspired outcome, for my final images.

I feel these designs are very effective, as the minimal use of text and elements helps to ensure my hair and makeup design in showcased to its fullest potential. As previously explored, I believe using a scrap book style over these designs helps to represent the idea there are many elements that come together, within the causes and effects of these disorders. Therefore, combining these ideas together has created what I believe is a very effective, and memorable image. I also feel these images will be suitable for presentation, both on social media and in person, which supports the plans for showcasing my designs.

Project proposal

In this post I have included a copy of my project proposal. If you scroll to the bottom of the page there is a tab that will allow you to slide across and read the whole table.

Candidate Name Megan Hoff 
Candidate Number 511256 
Pathway Specialist Makeup 
Project Title Final Major Project | Self Directed Project | Mental Health Demons 
Section 1: Rationale (approx. 150 words) 
The skills I have gained across all previous units of this qualification, both practical and coursework based, have helped to hugely build my confidence. Learning how to effectively evaluate my own work and take on board criticisms in order to improve my skill, as well as learning to create a whole design from a given brief, and experiment and justify the use of different techniques and equipment has really helped me unlock a deeper passion for hair and makeup artistry. All of this combined has encouraged me to collaborate with all kinds of creators, allowing me to gain invaluable work experience and build an impressive portfolio. Knowing not only how to apply makeup, but having the justification behind every choice has really helped me to improve my understanding and build myself as an artist. 
Section 2: Project concept (approx. 200 words)  
I have chosen to base the concept of my FMP around raising awareness for mental health disorders. Not only is this a worldwide issue that I feel needs to become less of a taboo subject, but it also has personal ties which will hopefully allow me to create something really meaningful. I intend to create a series of editorial inspired images to raise awareness to this matter. I plan to use the research techniques I have acquired within the last 11 units, to allow me to explore more of a fashion editorial approach to this outcome, therefore pushing the boundaries of my skill. Rather than relying on the internet alone, I intend to visit museums, galleries and showcases as well as purchasing books, journals, and magazines to further improve my knowledge. My aim is to produce a series of four images based on the depiction of different mental health disorders, each using a diverse set of techniques, allowing me to showcase all I have learned throughout the last two years. Then, at our annual college showcase I will have my images displayed in an exhibition layout. I intend to collaborate with photographers and stylists to help me get the most out of my images. However, I will also ensure to take my own images in case any issues occur that may cause disruptions in my project. I also intend to conduct multiple surveys and interviews to gain an outside insight, and feedback on my work.  
Section 3: Evaluation (approx. 50 words)  
I will evaluate my work on both an ongoing, and finalised basis, by creating a reflective journal. I will use this journal as a way to describe the events that have taken place in order for me to develop my practice since the start of this unit, by creating a weekly review. Then, I will analyse and evaluate how these steps have helped me, and what other steps may be taken to further this development. I will also use this to document any feedback my work receives, allowing me to continuously refer back and improve my designs. This will help me elevate my work to new levels, and hopefully ensure my work creates the intended shock factor. Additionally, after I have created my final outcomes, I will create a detailed evaluation of the whole unit and explore what I may have done differently to make the process easier. 
Section 4: Project action plan and timetable  
This section provides you with an opportunity to outline your planning and organisation over a period of weeks, and the activities you will need to carry out in order to successful complete your project within the agreed time frame. It is important that you consider how you will balance ambition, time, and realism in the realisation of the project. This should include what you are going to do, how you will do it and by when. The more time and thought you give to planning your project, the more successful it is likely to be. Remember to include:  time spent sourcing materials questionnaires access to workshops tutorial and peer group feedback where you will incorporate independent study 
Date Learner Activity What you intend to do (inc independent study) Learner Resources What you will need (equipment, locations etc.)  
01 W/C 27/03/2023 Context & Research –  Complete initial research and create an introduction for my FMP. Project proposal template  Research sources; computer, books, in person  Pinterest – create board for initial inspiration  Not pad – To record initial ideas, create mind maps, plan 
02 W/C 03/04/2023 03 W/C 10/04/2023  EASTER BREAK  Research –  Complete initial and further research  Create initial hair and make-up designs Research sources, computer, notepads  Face plans, inspiration boards, colouring materials. 
04 W/C  17/04/2023  Research –  Complete further research  Reflect on past units and begin to consider what products and techniques could be used within this unit.  Pre-Production – Start to consider photography and modelling options. Research sources  Access to my blog, reflective journals, and past reports.  Create an advert to post on my social media platforms, looking for potential collaborators – show networking skills. 
05 W/C 24/04/2023 Research –  Complete further research  Consider costume, props, alternative products   Pre-Production – Continue to look for models and photographers if not yet found. Access to research sources, note pads and computer.   Social media pages, to monitor any response from the previous collaborator post. 
06 W/C 01/05/2023 Pre-Production –  Create a survey allowing me to gain further insight into others’ opinions.  Production –  Begin to trial hair and makeup looks, creating finalised designs. Microsoft forms, computer, social media platforms to share this.    Hair and makeup products, photography, and lighting equipment, feedback forms. 
07 W/C 8/05/2023 Production – Ensure final designs are completed and create product lists to ensure all materials are gathered ready for the creation of props, costume and looks. Past research, research sources, images, mood boards, designs, notepad, and computer.  Access to travel to visit shops if purchase of extra products is necessary. 
08 W/C 15/05/2023 Production – Ensure to complete trial runs for hair and makeup.  Ensure all props, costumes and mood boards are finalised ready for next week’s assessment.  Complete health and safety considerations section for my bog, and ensure all research is almost complete, ready to upload finalised work on my blog during the half term.   Hair and makeup products, designs, mood boards, feedback forms and photography/lighting equipment.  Any resources needed to create the needed props and costume; dark materials and fabrics, barbed wire, hot glue,  Research materials, proposed reference list, past work, a proposed products list, computer. 
09 W/C 22/05/2023 Production – Complete my final practical assessment by creating my depression inspired look. Then create a second look for the image series, creating my body dysmorphia inspired look.  Edit greenscreen images. A professional model and photographer to ensure I produce high quality final images. Access to the photography studio, and multiple other locations. Costumes and props. Feedback sheets to record my feedback, allowing me to record accurate feedback on my blog, within my reflective journal. 
10 W/C 29/05/2023 HALF TERM  Production –  Complete the third and fourth look photo shoots; Anxiety and OCD.  Ensure all work is complete and uploaded on to my blog. A professional model and photographer to ensure I produce high quality final images. Access to the photography studio, and multiple other locations. Costumes and props. Feedback sheets to record my feedback, allowing me to record accurate feedback on my blog, within my reflective journal. My research materials and a computer. 
11 W/C 5/6/2023 Evaluation & Submission –  Ensure everything is proofread and uploaded on to my blog. Research materials and a computer. 
12 W/C 12/06/2023 MARKING & GRADING Students will be required to be ‘on-call’ to update and amend any portfolios.  Must have access to my teams and email in case I am contacted to amend any of my work. 
13 W/C 19/06/2023 MARKING & GRADING Students will be required to be ‘on-call’ to update and amend any portfolios.  MODERATION Students’ work will be moderated by UAL. SHOWCASE Your Creative Industries Showcase event will take place on Thursday 22nd June 4pm-9pm.  Must have access to my teams and email in case I am contacted to amend any of my work.  Must ensure all forms are completed and double check all work is uploaded and can be accessed by outside sources.  Must have access to past work, products, costume, props, model, and photographer to complete and keep record of the CIND showcase. Must ensure I have created a presentation for this event. 
14 W/C 26/06/2023 MODERATION Students’ work will be moderated by UAL.   
Section 5: Proposed research sources and bibliography (Harvard Format) 
For my research, I intend to explore the work of many makeup artists, photographers, artists, and publishers. I will also explore runway and campaign imagery. Some of the souces I intend to consider, and potentially reference is listed below.  Allure – Beauty Tips, Trends & Product Reviews.” Allure, 2019, http://www.allure.com/.“British GQ – Men’s Style & Fashion, Politics, Trends and Culture.” Gq-Magazine.co.uk, British GQ, 2000, http://www.gq-magazine.co.uk/.Carlan, Audrey. Mind. United States, Waterhouse Press, 2015.Carreon, Justine. “Fashion Magazine – Beauty Tips, Fashion Trends, & Celebrity News – ELLE.” ELLE, ELLE, 2019, http://www.elle.com/.CHANEL. “CHANEL Official Website: Fashion, Fragrance, Makeup, Skincare, Watches, Fine Jewellery.” CHANEL, http://www.chanel.com.Coss, Shawn. “ShawnCossArt.” Shawncossart.com, 2019, http://www.shawncossart.com/.Cross, Shawn. Its All in Your Head.Dazed. “Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | Dazed.” Dazeddigital.com, 2019, http://www.dazeddigital.com/.Dior. “Dior Official Website | DIOR.” Dior.com, 2019, http://www.dior.com/en_gb.Editors, Allure. “Meet the Makeup Artist Who Defies ALL the Beauty Rules.” Allure, http://www.allure.com/gallery/makeup-artist-val-garland-best-makeup-looks.Eldridge, Lisa. Face Paint : The Story of Makeup. New York, Abrams, 2015.“Fashion Week Online® | Where Every Week Is Your Fashion Week.” Fashion Week Online®, 5 Dec. 2019, fashionweekonline.com/.“FENDI | Official Online Store.” Fendi.com, http://www.fendi.com/gb-en/?gclid=CjwKCAjwov6hBhBsEiwAvrvN6Lv2iwrVIVP1n-trAaljKjTAdlQlISjqbOlUqYxWfNm9-t6358_G_BoCqtwQAvD_BwE&gclsrc=aw.ds. Accessed 19 Apr. 2023.Foster, Yvonne J. Inside : An Artist’s Work : Living with Depression. Brighton, Creative Future, 2013.Kardashian, Kim. “Kim Kardashian West (@Kimkardashian) • Instagram Photos and Videos.” Instagram.com, http://www.instagram.com/kimkardashian/?hl=en.Kholeif, Omar, and Sharjah Art Foundation. Art in the Age of Anxiety. London, Co-Published By Sharjah Art Foundation And Mörel, 2020.“Lisa Eldridge.” Lisa Eldridge, http://www.lisaeldridge.com/.“Login • Instagram.” http://Www.instagram.com, http://www.instagram.com/meicrosoft/?hl=en. Accessed 19 Apr. 2023.Lundgren, Amanda. “Cosmopolitan.com – the Women’s Magazine for Fashion, Sex Advice, Dating Tips, and Celebrity News.” Cosmopolitan, Cosmopolitan, 2019, http://www.cosmopolitan.com/.Mental Health Foundation. “Home | Mental Health Foundation.” Mental Health Foundation, 2021, http://www.mentalhealth.org.uk/.MIND. “Types of Mental Health Problems | Mind, the Mental Health Charity – Help for Mental Health Problems.” Mind.org.uk, 2019, http://www.mind.org.uk/information-support/types-of-mental-health-problems/.Morris, Rae, and Steven Chee. Makeup : The Ultimate Guide. Crows Nest, N.S.W., Arena, Allen & Unwin, 2008.National Health Service. “NHS.” NHS, 2023, http://www.nhs.uk/.Nguyen-Grealis, Lan, et al. Art & Makeup. London, Laurence King Publishing, 2015.—. ProMakeup Design Book. London, Laurence King Publishing Ltd, 2019.“Prada.” Prada, 2019, http://www.prada.com/gb/en.html?utm_campaign=GoogleSearch_UK&utm_medium=CPC&utm_source=Google&utm_content=Pure_Brand_Exact&s_kwcid=AL.“Rankin.” Rankin, http://www.rankinphoto.co.uk/.“Rolling Stone.” Rolling Stone, Rolling Stone, 2018, http://www.rollingstone.com/.Saunders, Nicole. “Harper’s BAZAAR – Your Source for Fashion Trends, Beauty Tips, Pop Culture News, and Celebrity Style.” Harper’s BAZAAR, Harper’s BAZAAR, 2019, http://www.harpersbazaar.com/.“Sites-BAL-R-WEUR-Site.” http://Www.balenciaga.com, http://www.balenciaga.com/en-gb?ad=RSA&gclid=CjwKCAjwov6hBhBsEiwAvrvN6O1ebih-FEOzqDyvKpYM_UdM47c9eE4dMOJaKZfHDu9Arv_3af7EHRoC8o4QAvD_BwE&gclsrc=aw.ds. Accessed 19 Apr. 2023.“Southampton City Art Gallery.” Southamptoncityartgallery.com, southamptoncityartgallery.com/.Taya Ivanova. “21 Famous Fashion Photographers You Should Know 2019.” ExpertPhotography, 5 Feb. 2019, expertphotography.com/famous-fashion-photographers/.Vanity Fair Magazine. “Vanity Fair – Entertainment, Politics, and Fashion News.” Vanity Fair, 2019, http://www.vanityfair.com/.“Versace Official Online Store | Fashion Clothing & Accessories.” Versace, 2019, http://www.versace.com/.Vogue. “British Vogue – Fashion, Trends, Latest News, Catwalk Photos & Designers.” Vogue.co.uk, British Vogue, 2019, http://www.vogue.co.uk/.World Health Organisation. “Mental Health.” World Health Organization, World Health Organization, 17 June 2022, www.who.int/news-room/fact-sheets/detail/mental-health-strengthening-our-response.  
 

Bibliography

This post has been created to outline some of the sources I accessed that may have inspired my work.

Works Cited

“A Girl like Her (2015) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt2523832/?ref_=fn_al_tt_1. Accessed 10 May 2023.

“Abby Roberts (@Abbyroberts) Official TikTok | Watch Abby Roberts’s Newest TikTok Videos.” TikTok, http://www.tiktok.com/@abbyroberts?lang=en.

“BALENCIAGA MUD RUNWAY Featuring Kanye West (4K).” Www.youtube.com, http://www.youtube.com/watch?v=wjPDCvKplh4.

BBC. “Headroom – Your Mental Health Toolkit.” BBC, BBC, 10 Feb. 2021, http://www.bbc.co.uk/programmes/articles/YfRzhXDKSZQxFVn30TlXBj/your-mental-health-toolkit.

“Better Health.” Www.itvplc.com, http://www.itvplc.com/socialpurpose/healthier-lives.

Bipolar UK. “Bipolar – the Facts.” Bipolar UK, Oct. 2014, http://www.bipolaruk.org/faqs/bipolar-the-facts.

Canola, Carolina. “10 Movies That Inaccurately Portray Mental Health Conditions.” CBR, 14 Nov. 2022, http://www.cbr.com/films-bad-representation-mental-health/.

“Canvas (2006) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt0780492/?ref_=fn_al_tt_2. Accessed 10 May 2023.

Coss, Shawn. “ShawnCossArt.” Shawncossart.com, 2019, http://www.shawncossart.com/.

“FHR – 24 Must-See Movies That Portray Mental Illness and Addiction.” Www.fhr.net, http://www.fhr.net/what-s-new/news/24-must-see-movies-that-portray-mental-illness-and-addiction.

Gilliland, Nikki. “Econsultancy.” Econsultancy, 29 Nov. 2018, econsultancy.com/content-marketing-beauty-brands/.

“Julien Donkey-Boy (1999) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt0192194/. Accessed 10 May 2023.

Keating, Greg. “5 Beauty Brands Winning at Social Media in 2021.” Www.hangar-12.com, http://www.hangar-12.com/blog/beauty-brands-winning-at-social-media.

“Lady Gaga.” IMDb, http://www.imdb.com/name/nm3078932/bio/.

“Marc Jacobs | Official Site.” Www.marcjacobs.com, http://www.marcjacobs.com/default/home?gclid=CjwKCAjwhJukBhBPEiwAniIcNdo-DWxci72TocMXouEL0Pm7yN0dLvJyqQSw4_QSzOKHEnBhyuiJTRoCPfsQAvD_BwE&gclsrc=aw.ds. Accessed 12 June 2023.

“𝑀𝑒𝑔 𝐻𝑜𝑓𝑓 || 𝑀𝑈𝐴 (@Meghoffmuax) • Instagram Photos and Videos.” Www.instagram.com, http://www.instagram.com/meghoffmuax/. Accessed 12 June 2023.

“Meghoffmuax.” Www.facebook.com, http://www.facebook.com/meghoffmuax. Accessed 12 June 2023.

“Mental Health.” Www.who.int, http://www.who.int/health-topics/mental-health#:~:text=Mental%20health%20conditions%20now%20cause.

“Mental Health Matters – Collections | Channel 4.” Www.channel4.com, http://www.channel4.com/collection/mental-health-matters. Accessed 10 May 2023.

“Mental Illness Portrayed in Media.” Wikipedia, 18 Apr. 2023, en.wikipedia.org/wiki/Mental_illness_portrayed_in_media#:~:text=Mental%20illnesses%2C%20also%20known%20as. Accessed 4 May 2023.

“Microsoft Forms – Easily Create Surveys, Quizzes, and Polls.” Office.com, 2019, forms.office.com/.

Nast, Condé. “5 Things to Know about Balenciaga’s the Mud Show for SS23.” British Vogue, 2 Oct. 2022, http://www.vogue.co.uk/fashion/gallery/balenciaga-ss23.

National Health Service. “NHS.” NHS, 2023, http://www.nhs.uk/.

Noxon, Marti. “To the Bone.” IMDb, 14 July 2017, http://www.imdb.com/title/tt5541240/.

Parkes, James. “Santiago Sierra Creates Mud Runway for Balenciaga during Paris Fashion Week.” Dezeen, 14 Oct. 2022, http://www.dezeen.com/2022/10/14/santiago-sierra-balenciaga-runway-mud-paris-fashion-week-fashion/.

Payne, Alexander, et al. “Sideways.” IMDb, 22 Oct. 2004, http://www.imdb.com/title/tt0375063/.

Phillips, Todd, et al. “Joker.” IMDb, Oct. 2019, http://www.imdb.com/title/tt7286456/?ref_=fn_al_tt_1.

Robinson, Lawrence, and Melinda Smith. “Social Media and Mental Health.” Https://Www.helpguide.org, 20 Dec. 2020, http://www.helpguide.org/articles/mental-health/social-media-and-mental-health.htm#:~:text=However%2C%20multiple%20studies%20have%20found.

Sabin-Darget, Anais. “Five Successful Influencer Marketing Campaigns by Major Cosmetics Brands.” Kolsquare, 7 Dec. 2022, http://www.kolsquare.com/en/blog/five-successful-influencer-marketing-campaigns-by-major-beauty-brands/. Accessed 4 May 2023.

“Shutter Island (2010) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt1130884/?ref_=vp_close. Accessed 10 May 2023.

“Split.” Www.imdb.com, http://www.imdb.com/title/tt4972582/?ref_=fn_al_tt_1.

“The Shining (1980) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt0081505/?ref_=vp_close. Accessed 10 May 2023.

“The Visit (2015) – IMDb.” Www.imdb.com, http://www.imdb.com/title/tt3567288/?ref_=fn_al_tt_1. Accessed 10 May 2023.

“Top 9 Beauty Brand Campaigns & Why They Work.” Digital Marketing Agency NJ & NYC, 8 July 2021, http://www.socialfix.com/9-best-beauty-brand-campaigns/.

“Top 10 Beauty Magazines & Publications to Follow in 2021.” Feedspot Blog, 17 Oct. 2018, blog.feedspot.com/beauty_magazines/.

Vogue. “Fashion Shows: Fashion Week, Runway, Designer Collections.” Vogue, 7 May 2019, http://www.vogue.com/fashion-shows.

Mood Board

In this post, I have attached an Image of my final moldboard, followed by a brief explanation.

A mood board is used to visualise ones thought process, when designing a look. Below, is an image of the mood board I created for my final look, and overall image series.

This mood board was comprised of a range of images, words, and materials that have inspired my look. Ensuring to explore makeup, hair, fashion, and art, I have collected a large range of inspiration towards my final creation, some of the sources that inspired me have been included on this board. I have also included scraps of materials on this mood board. These are materials I intend to use within my designs. This mood board helped me present my thought process to others, and helped my assessor visualise the creative journey I have taken, from start, to finish.

Final Assessment

In this post I have detailed all the relevant information from my Final Major Project, Assessment piece.

Although I am intending to create an image series, I had to choose one main look to complete as an assessment. I chose to create my Depression look for my assessment as it’s design is equal parts hair and makeup, and I also feel it will create the most dramatic effect.

Consultation

Like any other appointment, I had to ensure to complete a consultation form with my client, allowing me time to identify and contra-indications, and prevent and contra-actions. When completing my consultation, the only thing I identified was that my client has a fear of needles. This does not directly effect anything I was completing, however I ensured to check she was okay with the idea of barbed wire wrapped around her head. After concluding everything was fine we went ahead with our treatment.

Mood Board

I brought my mood board with me on the assessment day, allowing my assessor to visualise the thought process I had undergone while planning this look. I received great feedback on my mood board, and the range of materials and images I had included.

Face Plan

As previously analysed in my final designs post, I displayed my face plan on the mirror, so I could clearly follow my plan. This helped to ensure I followed all of my intentions, creating the look I was aiming for.

Set Up

I ensured to keep a smaller version of my mood board on display where I could see, beside the face plan. This allowed me to refer back to any images if necessary. Following the health and safety guidance outlined in my previous post, I ensured to lay out all of my products, in a clearly organised manner. I also made sure any spill-able products always had their lids on, and all products were labeled to prevent any potentially dangerous mix up.

Images

Below are some of the images I had taken after finishing the look. I worked with a photographer on this project, allowing me to create really effective, high quality final images. These images, and an in depth evaluation can be found in their own separate post.

Overall I am extremely happy with the result of my assessment, and feel I have exceeded my personal goals. The look I created not only helped to present the ideas surrounding mental health, it also allowed me to demonstrate the skills I have acquired over the last two years, and show how much I have grown as a creative artist.

Look 4 – Anxiety

In this post I have completed an evaluation my final look, based on anxiety.

Make-up

I think this make-up look is the most effective look I have created, other than my assessment piece. I feel this look really helps to capture how frightening and tormenting anxiety can feel, building a charter around these ideas. Therefore, I feel I have created a very effective makeup look, sticking to my face plan, and representing the idea I wanted to present. I am really happy with the effect created by the eye shadow, and feel it builds upon the idea that anxieties can spread. Although I like the lip, and feel it helps to give the overall look a more editorial feel, I think it could have been executed better as if you look closely, the gradient isn’t even, all the way round.

Hair

Although it did create a great finished look, the finger waves could have definitely been better executed. However, as previously discussed this is one of the techniques I struggle with the most, so I am glad I persevered with my ideas, and used the style within this series.

Costume

For the costume of this design, I dressed my model in a dark bomber jacket. Much like the body dysmorphia look, this helped to present the idea pf a tough, frightening and authoritative figure. As I was trying to represent what I think anxiety may look like as a person, rather than visualising its symptoms, I feel this worked extremely well. Furthermore, the addition of the embellished choker helped further amplify this idea.

Photography

Additionally, the more posed, menacing faces my model pulled, helps build this idea even further. These images perfectly capture what I wanted to represent within my designs, and I am extremely happy with the outcomes.

Look 3 – OCD

In this post I have completed an evaluation of my third look, based on obsessive Compulsive Disorder.

Make-up

Although I do feel this makeup works to present this disorder, I feel I could have represented this better if I had made the makeup more dramatic. For example, I think if I had carried the lines cross the bridge of the nose, and to either side of the face, like some glasses, I may have created a more effective finish. However, I am happy with how my base make-up turned out, and love the natural colouring I created on the lip. This look definitely works to represent editorial beauty.

Hair

Unlike the make-up, I am extremely satisfied with the result of my hair design. Creating the Mohawk like style, while keeping it messy and imperfect, helped to represent the idea of chaos in the mind. I feel this worked really effectively with my design.

Costume

As stated in my designs, I used a leather jacket, lined with feathers, to further emphasise the messy look. I feel this complimented the hair really well, however did take focus away from the make-up design.

Photography

I am really happy with the images we created from this look. My models serious posing helped to further amplify the ideas I have been wanting to present within my look and created a really effective overall finish. Although I was not overly happy with the make-up in itself, I am extremely happy with my outcomes.

Look 2 – Body Dysmorphia

In this post I have completed an evaluation of my second look, based on Body dysmorphia.

Unfortunately, as mentioned in my reflective journal, the images from the first shoot of this look were lost by the photographer, meaning I had to re-shoot. I am disappointed, as the first look was carried out mush more effectively, as this time I had no access to the props, studios, or costumes that I had used the first time round. Although when I compare these images to the first shoot I am disappointed, as I feel the first shoot was between, these images are still very effective.

Make-up

I feel the makeup I created within this look really helps to effectively represent the ideas, and feelings of distortion. Using graphic black liner, filled with brighter colours, also helped to build a dramatic effect, by crating a contrast. I succeeded in creating a natural, no makeup-makeup, editorial inspired base, and lightening the eyebrows really helped to accentuate the overly exaggerated facial features. I also believe adding the false lashes helped to really elevate the overall finish of this look.

Hair

As outlined in my design, I created a slicked back ponytail for this makeup look. This was created to keep the viewers focus on the face itself, building on the idea that those who suffer from this condition can often only focus on one imperfection, ignoring all of the greater qualities they have. This hairstyle also represents the beauty editorial makeup that inspired my work.

Costume

As previously mentioned, I no longer has access to the dress used in the first photo shoot. However,I created a dark costume, using a black top, and leather jacket, to build on the idea these conditions arr very harsh to live with. Although this does work, I do much prefer the effect that was created with the dress.

Photography

Although this time I did not have access to the same props as before, making it difficult for me to create the desired effect, I feel the images of my model looking in to the mirror are still very effective. Also, shooting this outdoors, having the nature in the background, helps build on the idea that you are beautiful in your natural state, and should not feel the need to change for anybody.

Overall, I am happy with this outcome, but at the moment am unsure weather I will use it in the final image series, or cut it down to just three images.

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